Nike Performance Fitting Centre in full swing thanks to Hörmann
Published on 24th April 2015
In July 2014, Nike Golf opened the doors to its first ever Performance Fitting Centre at Archerfield Links, on Scotland’s golf coast in East Lothian.
Built with ‘the athlete in every golfer’ in mind, the facility, which is a world first for Nike Golf, allows any player to maximise their potential by experiencing the very best in golf club fitting.
As well as receiving the same attention to detail as Nike Golf Tour athletes, customers are offered complete game analysis using the latest video, radar and ultrasound technologies. These will help map key data parameters including golf swing, ball speed, attack angle and ball-flight paths, allowing a more efficient training programme to be created.
Players will also have the opportunity to receive coaching from Archerfield’s elite team, which includes former Ryder Cup player Andrew Coltart, leading European Tour coach Gary Nicol and PGA Professional Alistair Brown.
The decision of where to develop such a high-profile facility was not one that Nike Golf took lightly. The global company searched for more than four years to find the ideal location. With this honour being bestowed upon Archerfield, it did not want to disappoint, and set about designing the perfect centre.
Archerfield’s main concern was that the new building had to fit in with the existing estate. With the facility being overlooked by the Club House and located next to the beautifully rustic spa building, the centre would have to be both functional and aesthetically pleasing.
With the three performance fitting bays being the focal point of the facility, the doors for each of these pods were a crucial part of the design. After a recommendation from Head Office, Archerfield was introduced to Brian Gargaro at Industrial Doors Scotland (IDS) who was very positive about the proposed venture and provided Archerfield with options that met all of the necessary requirements.
In keeping with the rustic appearance of the surrounding buildings, which are predominantly built from reclaimed materials, the decision was made to fit three of Hörmann’s ALR F42 glazed, sectional aluminium doors. Hörmann’s precision engineering would ensure that Archerfield invested in a set of doors that were not only fully functional and reliable, but also looked the part.
Thanks to the precision glazing, the ALR F42 doors create a striking mix of mirroring and transparency. The elegant surface-mounted, flush-fitting panels also help to present a smooth overall appearance, which subtly complements the buildings around it.
For Brian, it was vital that he worked alongside the architects and builders to ensure that the construction was completely accurate in order to safeguard a flawless installation process. Brian commented: “With Archerfield and its builder already having a well-established relationship, we were flattered to be approached to supply such a key part of the project. The whole process was very simple and it was an absolute pleasure to deal with them.”
Stuart Bayne, director of golf at Archerfield, was particularly impressed with the service provided by IDS: “The installation of the three Hörmann doors went very smoothly and was completed in just a couple of days. The engineers from IDS worked quickly and efficiently, nothing was too much trouble. I found the training given by their team after the doors were installed extremely useful, in particular the detailed on-site demonstration of the correct operation procedures.
“The doors all work incredibly well. They fit in perfectly and have such a natural look about them, so we’re very pleased with the end result. I would definitely recommend both IDS and Hörmann to anyone in the future.”
The Centre opened on 7 July 2014 with four-time major champion and Nike athlete, Rory McIlroy, giving the assembled guests a masterclass of ball striking. Nine months down the line and the facility is in full swing, with customers coming from all over Europe and as far a field as Mexico to take advantage of the world-class fittings and to experience the stunning estate.
Following the success of the Performance Fitting Centre at Archerfield, Nike is now looking to replicate the facility in other locations around the world.
In addition to the Centre’s facilities, Archerfield Links’ Estate boasts two stunning championship-level courses designed by DJ Russell; a 17th century mansion house; an ethical spa, recently voted in the top six new spas in Europe; a gym and a range of luxurious accommodation.